|Top 40 On-Line Business Ideas
|Keep Your Content Strategy Organize.
|By Kiara Halligan
Content is the most valuable tool at a marketer’s disposal today and approaching the content creation process with anything else other than utmost respect is completely irresponsible.
Content write-up and creation is probably the easiest part of the process, once you get a hang of it. Creating stuff that your audience will find appealing is a matter of practice and repetition; there are formulas out there that are bullet-proof when it comes to creating content.
The hard part is what comes before and what follows after. Having a great content strategy in place mostly comes down to thinking and planning ahead, not executing immediately. To be effective you need to:
You can make your life a lot easier if you approach content creation and marketing methodically. Fortunately, there are a lot of tools out there that will help you organize your ideas, writing, research, collaborators, and everything else in an efficient and cost effective market.
The internet is flooded with these tools but we picked out the ones that worked for us time and again as well as some without which we cannot imagine doing any work at all so take a minute to look at our awesome list:
Google Docs – Clean, efficient, shareable, accessible, and free! What else do you want from a tool? Google Docs allows you to create and share files easily and across the board with everyone on your team. The best part is that almost everyone has access to it. All you need is a Gmail account and you are good to go!
Trello – It’s time to rid yourself of notepads and pesky spreadsheets. Trello is designed for visual people and allows you and members of your team to be on the same page at all times, and stay there. You’ve got your ideas, to do, and doing lists there so it is a simple matter of populating them and crossing stuff off.
Basecamp – Managing a team can be frustrating and exhausting, especially if you are handling a lot of people in a variety of different projects. Basecamp is a simple tool that allows you to handle all your outsourced work and teams in a single place and ensure that everyone is doing their tasks according to a preset schedule.
Evernote – A great tool for keeping all your information and research organized. You can sync it across your devices and even use it to store research and article you find for future reference. Easy to implement and even easier to use!
AussieWriter – After all is said and done, you still need content written, right? AussieWriter is a great content creation service that you can partner with and whose writers will churn out great content for you to use, day-in-day-out. Professional, fast, and affordable –creating a backlog of articles has never been this easy.
Kapost – One of the largest and best-known editorial calendar software currently on the market. Planning a piece of content, storing it, and then delivering it to the right hands has never been more hassle-free than with Kapost.
We hope that you try out some of these tools. Some of them are paid, some you get to try out, and others are completely free. Remember, staying on top of your content is as important as creating it, if not more. Don’t let things go sideways just because you were too lazy to give them a spin!
Kiara Halligan works as a content marketing consultant at Galaxyessay. Kiara believes that every marketing campaign could be spiced up greatly with quality content.
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